Widespread Cookie Consent solutions that do not stop cookies create legal risk. "First-party" data is not an answer.

Widespread Cookie Consent solutions that do not stop cookies create legal risk. "First-party" data is not an answer.

The European Data Protection Board (EDPB), an independent European body setup to ensure that the General Data Protection Regulation and the Law Enforcement Directive are applied consistently The EDPB is composed of the heads of the national data protection authorities ( Supervisory Authorities ) of the countries in the European ...

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Apple’s fingerprinting conundrum

Apple’s fingerprinting conundrum

In 2002 the ePrivacy Directive was established to safeguard the privacy of European citizens using online services. It mandated giving individuals the ability to refuse the use of data stored in their online devices, complementing the 1995 Data Protection Direcive that regulated personal data processing. Despite this, the burgeoning surveillance industry largely disregarded this requirement. Instead, it ramped up lobbying efforts and initiatives aimed at influencing political processes against strict data protection and privacy legislation...

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A Universal Opt-out (& Opt-in) Mechanism.

A Universal Opt-out (& Opt-in) Mechanism.

Recently US states such as California and Colorado have introduced laws demanding websites respect browser opt-out signals, or “universal opt-out mechanisms” indicating that consumers do not want their personal data used commercially or more generally do not want to tracked across websites and services. Existing examples of such browser based ...

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Do Not Track still matters, in Europe as well as the US

Do Not Track still matters, in Europe as well as the US

The recent ruling of the Berlin Regional Court, reported by VZBV & tweeted by @peterhense, is important because websites will have to assume that people are exercising their right to object if their browsers have been set to send the "Do Not Track" header signal DNT:1.

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Browser settings alone are not enough

Browser settings alone are not enough

Browser settings not enough to make the web safe from tracking Mike O'Neill, June 2023 ©2023, Baycloud Systems Ltd. All rights reserved. A decade after efforts to standardise #DoNotTrack were disbanded at the behest of Big Tech, attempts to drain the online tracking swamp via exclusively techniical mitigations continue to ...

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Proposals for a follow up to DNT

Proposals for a follow up to DNT

Transparency via a Machine-readable Server Identity and Purpose Descriptor. Mike O'Neill, Febuary 2019 ©2019, Baycloud Systems Ltd. All rights reserved. Web pages often contain many, sometimes hundreds, of elements that initiate transactions with servers other than those managed by the top-level website. These "third-party" servers can collect personal data, link ...

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Proposal for privacy protecting metrics for web audience measurement

Proposal for privacy protecting metrics for web audience measurement

Privacy protecting metrics for web audience measurement Mike O'Neill, February 2019 ©2019, Baycloud Systems Ltd. All rights reserved. The online advertisment ecosystem needs accurate information about how often advertisements are interacted with, and when they are viewed. Advertisers need to know where and how often their ads are showing to ...

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The IABEU's Consent & Transparency Framework fails to meet increasing demand for a Universal Consent API

The IABEU's Consent & Transparency Framework fails to meet increasing demand for a Universal Consent API

The Charter of the the W3C Tracking Protection Working Group (TPWG) has expired, and the WG shut down, after publishing the Do-Not-Track technical document as a ' Note '. As the Note's introduction says, there has been very little attempt by browser companies to implement the necessary Consent API, and ...

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Our Take On WPP's Media Buyer, GroupM, Comments On Do Not Track

Our Take On WPP's Media Buyer, GroupM, Comments On Do Not Track

The world’s biggest advertising group, WPP, through their media buying subsidiary GroupM have just issued a comment to the Do Not Track Tracking Preference Expression public list. Their position is close to that of some of the ad-tech and online media companies that have taken part in W3C discussions on ...

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How Fake News Got Personal. Setting the Record Straight

How Fake News Got Personal. Setting the Record Straight

My mother's family are all from Aberdeenshire where I spent the best part of my childhood. We would relocate our company to Scotland in a heartbeat if it stays in the EU. So, I was not happy when a "digital law specialist" from Glasgow, Heather Burns, published my personal data ...

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